RACIAL RELATIONS
Racial relations has been an issue in the United States since before the birth of our nation. There has been generational progress for equality over the centuries, but our nation continues to be torn by the topic. Recent events such as the murder of George Floyd, the rise of BLM, riots/occupation and defund the police movements have amplified the discussion. Some believe measures to improve racial relations have gone too far, others believe there is still much more to do.
Regardless of your position, having a full understanding of the various belief groups and their positions helps us not just make better decisions about the actions leaders and individuals should take, but does so in a way that doesn't only highlight the extreme views.
What's in the research
When we view the American population, there are 7 distinct groups of people based on their beliefs and policies they want to have taken. The research asks about the most important topics such as police and funding, equity measures in companies, prioritization of social programs and personal perspective based on life experiences.
This Study:
- Identifies the beliefs and unique differences of each group
- Quantifies the portion of the American population in each group
- Uncovers the motivations and personal beliefs behind their policy stances
From this study, you can get unprecedented insights into the minds of Americans across the belief spectrum that you can then take action upon to support decision making.
Who Can Benefit From Our Racial Relations Research?
Government
To create policy, you ultimately need to understand how constituents support or oppose those policies. You need to be able to communicate those policies in a convincing way. Our approach allows you to do both to make the right decisions for Americans.
Companies
More companies are being expected to take political and social stances both internally and externally. Our research helps you understand where to invest human and monetary capital as well as how you enhance your brand experience by support for social issues.
Individuals
Highly visible individuals have a better platform for taking stances. Having a more informed position, especially on a heated topic like race relations, will help give them a stronger understanding of opposing viewpoints and the reasons behind their perspective.