HELPING COMPANIES TAKE POLITICAL STANCES
Reducing risk as you navigate internal and external positions around political and social issues
Insights to help influence decisions
Human Resource Investment
Where to dedicate investment in time around internal initiatives to advocate for employee and employee groups
Community Investment
Prioritize financial support to PACs and non-profits that align to corporate missions
Advertising Support
Understand customer risk and benefits when advertising support for social issues
Evaluating internal and customer risk
Companies are more frequently being called-out to support political and social issues. Whether you are considering internal employee resource groups or a brand taking a social position, it is critical to understand the reaction of your employees and consumers. Our solutions help by giving you perspective on the following:
- Improve employee retention by proactively engaging with them
- Increase visibility and loyalty of customers that support similar positions
- Better support or oppose policies that have a meaningful impact to your business
It isn't just about supporting specific stances, but optimizing the time and money your company spends on Human Resources, Brand Experience and Operations.
Why our approach works
Our approach is unique because we identify groups based on their beliefs and policy preferences. As our research shows, not all republicans/democrats have the same beliefs, nor do different demographics.
The social and political landscape continues to evolve, shouldn't the research your company relies on evolve as well?
Ready to get started?
We would love to hear from you and how we can help make meaningful change in your organization