Making an impact in our communities through research
Our Mission
Improve the lives of Americans by helping government, companies and individuals make better decisions around policies and positions that impact our lives
We don't make the decisions, but we want to better inform the decisions that are made. Research and understanding are the foundations of good decision-making and we develop research that is meant to be used for the greater good. We design our research with the following in mind:
- Impartial: Use the research to understand American viewpoints, not support/oppose policy
- Honest: Through anonymity and tough questions, we get honest and unfiltered views of Americans
- Sustainable: Help make decisions that endure across leadership changes
- Focused: Identify the issues that matter most to Americans and prioritize resources to fix
Our Company
We were created after years of frustration with the existing political process. Seeing the continued discord, attacks and amplified extreme views we decided to try to help. As research and number junkies, we decided to do the only thing we knew how..... create studies.
It may not sound like much, but market research is critical in decision making. Today, leaders don't simply go on what feels like the right decision in their gut. Good leaders seek to understand and inform their opinions by letting research help guide them along the way.
Our objective is to be a key input into the positions and policies not just government makes, but companies and individuals as well as they have the ability to impact many lives.
Our Research: The PoliSegTM Approach
When we look at traditional political research, it is often outdated and lags best practices that are used in multiple industries. We didn't create segmentation, we just leveraged existing techniques and applied them in an innovative way for political and social issues. Not to say that how research has been done isn't valid or have merit, but to understand American viewpoints you need to know their entire view, not individually policies they support.
Approach Comparison
Our Approach
+ Holistic View of American Beliefs
+ Quantifies Group Sizes
+ Understand Motivations Behind Support
+ Informs Communication Strategy
+ Longevity Given Core Attitudes Don't Change
- Time Intensive to Update Frequently
VS
Existing Research
+ Affordable to Trend Frequently
+ Quick to Execute
+ Larger Sample Sizes
- Uses Demo or Party Breaks to Define Groups
- Views Policies Individually (Not Holistic)
- Doesn't Include Motivations
- Limited Strategic Use