DEVELOPING YOUR PERSONAL ACTIVISM BRAND
Understanding how your personal beliefs and activism aligns with broader public opinion
Importance of understanding how views are perceived
Community Investment
Prioritize financial support to PACs and non-profits that align to your personal mission
Optimizing Communication
Understand the best way to communicate your views to maximize impact with the public
Avoid costly mistakes when advocating
If you're a highly visible person on any media platform, you understand that every word you say and write is heavily scrutinized and judged. Most of the criticism is unfair, but there are many instances where a person's image has been tarnished due to self-inflicted issues. Even if you know the stances you take are controversial, having and understanding of the viewpoints Americans have is import. We help you by:
- Identifying opportunities for more activism on topics meaningful to you
- Protecting your image by understanding where you may have more unique views
- Knowing what portion of the population agree and oppose your views
- Being able to better defend your position when people question your beliefs
Your image is critical to your success and you need to protect it
Why our approach works
Our approach is unique because we identify groups based on their beliefs and policy preferences. As our research shows, not all republicans/democrats have the same beliefs, nor do different demographics.
The social and political landscape continues to evolve, shouldn't the research you use to protect your image evolve too?

Ready to get started?
We would love to hear from you and how we can help make meaningful change in your organization